ChocoMelt

Blind Box package for chocolate

About

Chocomelt comes in a blind box so that children can enjoy the chocolate with a certain sense of surprise. The packaging offers two ways of serving the chocolate to add more fun.

Skills: User Research, Marketing Research, User Centered Design, Communication, Laser Cut, Photoshot, Keyshot

Category: Package Children Chocolate

Year: 2024

Chocomelt Poem

One chocolate, two ways to eat,

Bite it slow or melt it sweet.

Crunch and savor, or let it flow,

Either way, it’s a tasty show!

Research

Consumers choose chocolate based on taste, health, and brand loyalty. Innovative packaging and unique flavors also attract attention.

They buy from supermarkets, chain stores, boutiques, and online platforms like Amazon. Brand websites offer direct sales, personalization, and gifting.

Competitor

Kinder Chocolate

In the chocolate market, Kinder is popular for its fun, parent-child friendly image.Kinder's strength lies in its milk flavors and fun little toys popular with children and adults who prefer a lighter, sweeter taste. However, Kinder's focus on smaller portion sizes and a relatively single flavor may not satisfy users who are looking for a wide variety of flavors.
Dove Chocolate

In contrast, Dove also occupies a place in the market. Dove, on the other hand, attracts a large number of general consumers with its affordable positioning, smooth taste and wide distribution channels, but its less innovative and high-end feel makes it difficult to satisfy more discerning chocolate lovers.

User

My main target users are young people, especially small children probably sub 10-20 years old. Kids like surprises and different feelings, so the blind box is very suitable. And the shape of the chocolate inside can be designed in such a way that children will like it more.